How To Spruce Up Your Property For Spring
Springtime is the perfect time for students to decide whether they like where they’re currently living or to start looking at other complexes near their university. Many times, the choice to move comes from a lack of attractive amenities and services from their current complex.
To make your housing more attractive during apartment searching in the spring, be sure to point out your best features and offers.
Amenities To Highlight:
Swimming Pool
There is nothing better than relaxing poolside or taking a dip to cool down during the spring weather. If this isn’t one of your best amenities, make it one.
Even if your residents don’t use it as much as they thought they would, having the option to hang out by the pool is a positive amenity that many students search for.
Recreational Areas
Volleyball courts, basketball courts, and enough green space for pets to roam around are all great ways to market your apartment complex. If residents want to enjoy a nice day, give them the option of being just a few feet’s distance from their home.
Parking
I can’t tell you how many times I’ve run to my door from my car to get out of the blazing sun. Parking lots that are near the apartments should be a quick highlight. If your parking lots have a good amount of room, you should also emphasize if there is always parking available.
Shaded parking is one of the first services that students will take advantage of. There is nothing worse than getting burned by your seatbelt buckle because the car was parked in the sun too long.
Laundry Units
Having to carry dirty laundry in and out of rooms as well as up and down flights of stairs is not fun. For anyone.
Highlight that there are washer and dryer units in each apartment or a laundry site in the complex. It’s a general amenity to search for, but the springtime is the best time to fully appreciate having it so close.
Services To Highlight:
Air Conditioning
Apartments in regions that have nice weather during the spring and hot temperatures during the summer normally include air conditioning units in every apartment. Display it as a service instead of portraying it as a luxury. Students will appreciate the necessity.
Repair Timeliness
If I moved into an apartment that had a non-functioning A/C unit, I’d be moving out before I even stepped foot in.
Keep track of every update and repair that should be made before residents move in during the hot season.
Other adjustments your groundskeeping staff can make are keeping the grass cut as much as possible and adding some color around. Small, easy-to-maintain flowers can make the spring much more appealing to the eye.
Management Request Responsiveness
Although these are some general needs that college students look for, students in your area may also have read through reviews to choose the best apartment. Previous tenant reviews are important for your reputation.
Make sure to answer any management requests within five days or less. The quicker you answer your tenants’ requests, the better their reviews will be.
Bicycle Racks
Not everyone will have a car, so bicycles are the next best means of transportation. Although many students would rather keep their bikes in their apartment for security concerns, those quick rush stops are slowed down by having to carry the bike in and out.
Bicycle racks at every building entrance are an easy way to tell bicycle commuters that their environmental and healthy choice is as much a priority as automobile parking. It’s a great consideration since many places assume that racks aren’t a useful feature.
Possible Renovations and Offers:
Color Schemes
Go for warm-toned color schemes that will bring some color and light to your apartments. White walls can really be paired with any color scheme you manipulate.
Try matching beige rugs and red coffee tables. Olive green throw pillows on light blue couches can casually bring life to living rooms. Even small color touches in the living room, kitchen area, or restrooms can brighten up the place.
Lease Deals
Many complexes know how to hook new students with sweet, can’t-pass-up offers on lease agreements. Be sure to make a smart offer that will benefit your new tenant as well as your business.
Learning how to attract residents isn’t about adding new features — it’s about being able to emphasize the necessities. Check out specific amenities and services that set your housing apart from others’, and put a little extra sugar on them on your website. Students seeking a new home might be attracted to something that wasn’t offered to them before.