What's Your Student Housing Website Missing? 4 Facts to Include

By Elana Goodwin on June 28, 2017

When it comes to creating and updating your student housing website, more is more. Students will have a lot of questions and want to know as much information as possible about your various rental properties. The more data you give them and the easier your website is to navigate, the more likely they are to seriously consider renting your apartments and houses.

Here’s what to include on your student housing websites.

Photo Credit: Pixabay.com

Basic Information. Do yourself a favor and save yourself some phone calls and inquiries by putting as much information as you can on your website about each rental. Start with the rent, as for many students that will be the main deciding factor and selling point. How much rent is expected per month and also whether that rate is per person or for the entire home is crucial to include on your website. Each listing should have their own rental rate posted on there and you may want to make it easier for students to find apartments or houses within their budget by allowing them to search using certain parameters, such as price.

Additionally, if anything is included in the rent, such as gas or water, you’ll want to mention that as well since that’s something that will interest students and may encourage them to choose one of your properties. Other information, such as the length of each lease, the addresses of the rental property locations, and the size and square footage of the apartment or house should also be listed.

Further, you should consider including how close to campus the property is, where the nearest public transportation stop and supermarket are, as well as the distance to other local attractions or points of interest. If your rental property has any remarkable amenities that may set it apart from other options or that’s worth noting, include them in your descriptions too.

Testimonials. Ask current renters for some quotes about you as a landlord/rental property manager, the apartment or house they’re renting, why they chose the property they did, etc., and include a testimonials page on your student housing website. This way, potential student renters can read what other actual renters had to say about their apartments or houses that they leased through you and about the rental process with your office. Obviously, you’ll only want to include positive quotes, though ones about your responsiveness to an issue that arose are also beneficial and worth posting on your website as well.

Photos. It’s not always possible or convenient for a student to visit a house or apartment they’re considering renting in-person. That’s why including plenty of interior photos along with a few exterior shots is so key. Each rental listing should have at least one photo of the outside and of each room inside the apartment or house. If the apartment complex has an outdoor space, a common room, its own gym, or any other attractive feature, snap pics of that too!

In addition to photos, you may want to consider filming a virtual tour of the rental property as well, so students get a better sense of the layout and can really see how big each room is. If a virtual tour isn’t feasible, providing the floor plan to the apartment or house can be useful instead.

When taking photos for your website, it’s better to not photograph an empty rental, even if nobody is living there. Staging the apartment or house will make it look more inviting and enticing to students as they’ll imagine how they would decorate it if they lived there, and it will give them a better sense of what each room can be used for, how much space each room has, etc. These photos can be used more than once too, if for instance, you have multiple apartments with the same exact layout, or if you’re producing marketing materials, so make the rental look good so the photos will look good.

FAQs. Putting an FAQ section on your student housing website will help you avoid students asking the same questions over and over (though obviously not completely). Gather the most commonly asked questions or ones you think students will want to know and post them, along with your answers, to your website. Some questions that should be included are about your pet policy, your garbage pickup, your subleasing policy, renewing leases, rent due dates, parking passes and policies, as well as any policies about what the renter is or is not allowed to do to the property (such as painting walls or putting nails up, etc.). This can be updated as renters or potential renters ask more questions that you think others may also want to know answers to.

These are just some factors you’ll want to include in your student housing website; just remember, when it comes to information about your rentals, the more you give students, the better off you’ll be and the more likely they are to really consider leasing a property with you.

By Elana Goodwin

Uloop Writer
Ohio State
I love reading, writing, and sweater weather. Also, dogs. That is all. Follow me on Twitter at @EllaRayy!

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