Marketing Your Rental Property for the Summer

By Brittany Hawes on February 13, 2018

Marketing your rentals for the summer might seem like a daunting task to property managers and landlords with rental spaces in college towns. Many college students plan to visit home for the summer and stay for the months between the spring and fall semesters. Where does this leave your rentals during the months of May, June, July, and the beginning of August? There’s no cash coming in for empty rentals.

Summer Rental Property

Image via Pixabay.com

Did you know that you can list your rental properties right here on Uloop.com? If you visit rent.uloop.com, you’ll be able to list all of your rental properties for the summer directly on Uloop, a website that’s visited by millions of college students. More than a million of those students use Uloop to find rentals and housing. Imagine how easy it would be to find a tenant for your property during the summer if you were to list your property!

Getting started is simple. First, visit rent.uloop.com and begin filling out the form you find there to get a 30-day listing for your rental property.

The first thing you will need to fill out is the property’s location. Start with the street, then city and state. Near the bottom of the form, you will find blank areas where you will fill in the following:

-Property type

-Monthly rent

-Bedrooms

-Bathrooms

-Title for your listing

-Listing description

As a college student, I can highly recommend making your listing stand out by giving it an eye-catching title that summarizes the price, bedrooms and bathrooms. For example, you could title your rental property’s listing with this, “ 2B/1BR – $400/month. Close to campus!” This lists the main information that a college student looking for a summer rental will need to click on your listing. The number of bedrooms and bathrooms is always an important factor that college students will consider when making the big decision to move into a new home for the summer.

Of course, the rent is going to let a college student know which properties he or she can afford for the summer. Many college students are looking for cheaper housing during the summer. Your main competition as a landlord looking to lease a property during the summer months are college students. Students looking to leave for home for a few months might decide to sublet their unit while they leave for the summer. They’re going to cut great deals so they can be sure that they’ll be able to leave home and not have to pay their full rent while they’re gone. Some offer to pay for half of the rent while they’re gone. Others offer to pay all of the utilities. If a student is just looking to live in a spot for the summer, you’re going to have to market your place as being affordable and a great place to live.

In the description box of the form, fill in all of the necessary things: be sure to list the price, number of bedrooms and bathrooms, and distance from campus again. Give your property the beautiful description that it deserves, including the types of flooring that it has, any recent installations or additions to the unit, and other things that might appeal to someone looking for a new place. Be honest and straightforward about any issues. Mention if you offer roommate matching. Describe any and all beautiful amenities that your property has to offer. If your property management hosts social gatherings for tenants, be sure to list this as well. Basically, sell your property to your target audience.

Speaking of amenities, Uloop gives you the option to list off all of your amenities by checking the boxes by each amenity your rental property has. Some of the amenities that you are given to check off are:

  • Air conditioning
  • Cable-Ready
  • Ceiling Fan
  • Fireplace
  • Washer/ Dryer Unit
  • Balcony/ Patio
  • Pool
  • Covered Parking
  • And more!

The next important thing to post with your listing on rent.uloop.com are photos. Your photos should be well-lit and of good-quality. Make sure to take pictures of the things that set this property apart from other rentals in the area. For example, if it’s in a beautiful part of the neighborhood, take pictures of the scenery. If it’s near campus, take a picture of the campus as seen from the property’s balcony. If there’s a lake nearby, take some nice photos of it. Make sure you take photos of the kitchen, bathroom, and all of the bedrooms to give potential tenants a good look at your property. You have a total of eight slots in which to post pictures, so make the most of them!

For $25, you will get 30 days of listing on Uloop.com. Uloop’s website even gives you the option that if you don’t get 10 leads in the thirty days, you will get another month for free!

If you’re ready to start working on your listing, head over to rent.uloop.com and get started!

By Brittany Hawes

Uloop Writer
Florida State University
Hi there! My name's Britt and I'm a senior majoring in English major at Florida State University. I have these crazy, big dreams of traveling the entire world and writing novels in my spare time. I love music, food, and the Japanese culture. I plan on teaching English in Japan upon graduation from Florida State. My first YA novel, Twisted, was published by Deep Sea Publishing Company in 2014. It won a Readers' Favorite Book Award that same year. Alongside schoolwork, I'm working hard on the second book in the Twisted series as well as a number of other novels.

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