How to Recruit Leasing Associates

By Alyssa Laffitte on September 13, 2018

Are you a landlord or property owner looking for someone to help you rent out your apartment units or homes? If so, you should consider hiring a leasing associate. A leasing associate will help connect you to potential tenants and will take care of any problems the tenants might have. They will make it much easier for you to rent out your units. In this article, we’ll discuss skills and personality traits you should look for when recruiting a leasing associate. A person will these traits will be a big help!


Gives a good first impression

The leasing associate will probably be the first point of contact for potential tenants. For that reason, it is important that your leasing associate knows how to give a good first impression. If they give a good first impression, potential tenants might be more likely to rent with you rather than with someone else. A bad first impression will surely send potential tenants looking for another place to live! As you search for a leasing associate, pay attention to the first impression they give when you first meet them. If they give a good first impression, they could be a good leasing associate.

Demonstrates customer service and communication skills

A leasing associate will have to deal with many current and potential tenants, so they should definitely have customer service and communication skills. They should be able to speak and write clearly, as tenants might communicate with them by phone or email. They should know how to deal with angry tenants who have problems with their units, or how to negotiate a lease agreement with a potential tenant. All of these interactions require solid customer service and communication skills. A quick look at an applicant’s resume should let you know if they have these skills. If they have previously volunteered or worked in a service industry, they probably have strong communication skills! Keep these skills in mind when recruiting a new leasing associate.

Gives a convincing sales pitch

In addition to customer service and communication skills, your leasing associate should have the ability to give a convincing sales pitch. A significant part of a leasing associate’s job is selling units to potential tenants or buyers. Your leasing associate should be able to give a sales pitch that will convince potential tenants and buyers to rent or buy with your company, not someone else’s! Just as you checked your applicants’ resumes to see if they demonstrated customer service skills, you should look at their resume to see if they can demonstrate sales skills. If an applicant has worked in a sales industry, there is a good chance they will be able to give a convincing sales pitch. Sales pitches are critical for a leasing associate’s job, so make sure you look for candidates with sales skills!

Has a friendly personality

Again, your leasing associate will have to deal with a lot of people. Current and potential tenants should be comfortable contacting your leasing associate if they have a problem or a question. Even more importantly, potential tenants should feel comfortable talking to them about renting a place from you. A cold and intimidating leasing associate will scare people away, leading to unhappy tenants. However, a friendly leasing associate will make your present and future tenants much happier. When recruiting a leasing associate, make sure they have a friendly and warm personality, and that your tenants will feel comfortable speaking to them.

Can come up with creative ideas

Sometimes, bringing in new potential tenants will require creativity on the leasing associate’s part. They might need to create a new marketing campaign that will catch people’s attention and attract potential tenants. They might even need to design a new flyer or logo. Someone who can come up with creative ideas will definitely bring in more people. For this reason, you should consider someone who can come up with creative ideas when you look for a leasing associate.

Is organized

A leasing associate has to deal with many people at the same time. They need to be organized in order to provide the best care for all the tenants. If you want your tenants to be well taken care of, recruit a leasing associate who is organized.

If you are looking for someone to help you rent out your properties, look no further than a leasing associate. If you hire a leasing associate, they will not only help bring in potential tenants (and strongly encourage them to rent with you!), but they will also take care of current tenants. In other words, they will help your leasing process go much smoother. Your leasing associate should have a certain set of skills, such as the ability to give a good first impression, communicate well, deal with customers, give a convincing sales pitch, come up with creative ideas, and be organized. A leasing associate with these traits will definitely keep you and your tenants happy!

To post a job listing for a leasing associate, please visit

By Alyssa Laffitte

Uloop Writer
University of Miami
22, ISFJ. Biology student. College lifestyle blogger. Avid reader and writer. Dog lover. Nerd. Boyband enthusiast. Superhero in training. Here to help you become the best you can be!

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