How to Attract Renters Through Tenant-Focused Amenities & Services

By Garth Brunner on February 29, 2024

Finding tenants, especially good tenants, can be very difficult. With tens, hundreds, or even thousands of other properties in your area, how can you get yours to stand out the most? One of the best ways to do this is to prepare your property with your tenants in mind. Make it more than just a place for them to pour a bowl of cereal and lay their head down at night. Instead, include amenities and services for your tenants. This should be more than something like a monthly pizza party—these amenities need to be tenant-focused.

What does it mean to be tenant-focused? You should look at your tenants as people with needs, hopes and dreams, and lives. They are more than just “tenants.” Have empathy and compassion and that will help you not just attract renters, but keep them as they start to value you as a property manager. Tenant-focused amenities and services are things that the tenants genuinely need or want to increase their quality of life. Instead of making them walk three blocks from parking, include parking spaces. If package and mail thieves are rampant in the area, they might need package rooms and lockers.

via Pexels

What Kind of Tenants Do You Expect?

First, take into account where your property is and who will most likely move in. Who else lives in the area? Are you in a bustling city and expect a lot of busy, often working people? Are you in a suburban community full of families? Or maybe the area is up and coming? Families might want playground areas, while busybodies want bike storage.

Also, you should take age into consideration. Younger tenants will likely need different services than the elderly. By taking the needs of your community into thought, you can see amenities in similar areas or buildings.

Talk to Your Tenants

If you already have some tenants, the best first step is to ask them what kind of amenities and services they want and how they want them. Do they want maintenance, or should it be up to them? Say a general consensus is that they would like laundry units in the building. That’s always a great amenity that is sure to attract new renters. Should laundry be included in the rent, or should you offer your tenants a discount? The answers may vary, so you should really talk it through with everyone. Remember, they are people, and conversations like this are the best way to find out what will make everyone happy. There are pros and cons to both sides because some people might not do laundry as often.

Budget

You need to focus on how you are going to get the funds for the new amenities. Nothing will happen right away, especially depending on how expensive they may be. What might seem obvious to you is to raise the rent, but this is not always the best case. Why should you raise the rent when there is no new amenity yet and only the promise of it? That’s not very tenant-focused, after all! This goes for new tenants as well. They will have no guarantee of when the amenity will be installed or finished. If someone else in the area already has it, they will likely choose that place.

You know what works best for your property and how to budget for it, so find the best method that works for you and your tenants.

Move as Quickly as Possible

Again, you do not want this to just be an empty promise. Current and new tenants need to see action. They need to see you working to get your new amenities quickly. Even if they require construction and take time, they can tell if you are simply slacking off.

You should also update your tenants as often as you can. Keep them apprised of the progress, let them know if there will be delays, and when they can expect the finished amenity. Updates like this are incredibly tenant-focused and show that you are reliable and trustworthy. That is certainly one way to attract renters! Too many property managers only care about making money. While important for you, you do need to care deeply about the people you’re housing.

If you focus on the current tenants you have and support their needs, you will be sure to have more filling your new spots. After all, word of mouth is sometimes the best advertisement you need! Now, if you do not have tenants yet, remember, do your research to find out what your target audience wants and needs. Ask what amenities people are not being offered but want. If you have something unique, you are sure to attract new renters! However, your price needs to be fair with other places in the area. If yours is too high, that’s not necessarily going to attract renters. Not in this economy, unfortunately!

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