Branding Your Rental as “Quiet Housing” Without Killing Demand

“Quiet housing” has become a recent trend, especially among college students. Many students choose quiet housing due to its requirement for tenants to be quiet, preventing things like slamming doors, screaming, or loud parties. However, branding your rentals as quiet housing does not mean that you have to lose the demand for your space.

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Market the benefits of quiet housing

Students may be excited for college due to the party reputation. However, many tenants like the idea of quiet housing for a variety of reasons. Some may enjoy having a quiet environment so they can focus on their schoolwork. Others may have health concerns that are triggered by a lot of noise. Marketing these benefits will help people to see the benefits. This will allow those unaware of quiet housing to see the good sides, and they may be more willing to rent from you once they know the benefits.

Lease Clauses

One of the first things to do when branding yourself as “quiet housing” is to include guidelines in your lease. It is important that people know the expectations upfront so that they know how to act, and if there are any issues, they can refer to the lease. The lease should outline what kind of gathering is acceptable and what the rules are. For current tenants, make sure you communicate the updates properly so they can make any changes to adhere to the new guidelines. Include consequences that will occur if the rules are not followed, so tenants know the ramifications of their actions.

Be reasonable in expectations

It may be tempting to be super strict when creating guidelines around being quiet, but there is a line when it goes too far. If you are too strict, such as not allowing quiet and calm dinner gatherings, people may be less likely to rent from you. However, if you allow dinner parties and study sessions that are relatively quiet, you will attract more people. You will also lose out on new tenants if word gets around that you are stricter with some and not others.

Offer concessions and amenities

Even if your rentals are considered quiet housing, there are other things you can offer your tenants. Create study spaces so students can have a place to body-double with others. Offer strong wi-fi so students can get their work done. Host events for tenants and provide community spaces so they can meet new people and have gatherings in spaces where they will not bother other tenants. These amenities will help your rental properties stand out and will motivate potential tenants to rent from you.

Market effectively

If you want tenants to rent from you, it is essential to still market your property effectively to ensure it is being seen by those who are likely to rent from you. Your property might be in close proximity to a college, so you can market your rentals as being study-friendly rentals since you offer quiet housing. In general, it is good practice to attend student housing fairs and post on student housing forums so people can learn more about your properties. In your marketing, be sure to highlight the benefits of quiet housing. If you have been considered quiet housing for a while, see if any current or former tenants would be willing to provide a testimonial for your marketing use.

Word of mouth

You may have done all you can do to market your properties, but you may also opt to get current tenants involved with spreading the word. Current tenants may know people who are struggling with dealing with noise at their current living arrangement, so current tenants are perfect people to tell them about your quiet housing. This will let new people know about you while keeping the excitement for your space going. Ask for reviews, whether that is on Google or another platform. You may also choose to incentivize your referrals. When new tenants apply and mention a current tenant who referred them, the new and current tenant can receive something, like reduced rent for a month or another perk.

Handle noise complaints promptly

It is one thing to be labeled as quiet housing, but if there is a lot of noise and you are not handling the situation effectively, people will not want to continue renting from you if they need quiet housing. These tenants may also tell others that you do not care about the quiet housing label, which would deter people from renting from you. Handling noise complaints promptly and professionally will show how much you care about your tenants, especially those who purposefully came to your properties for quiet housing options.

While some may be turned off by the whole “quiet housing” label, others will flock to it since they want to focus on their schoolwork. Marketing your properties effectively will help people see your value and come rent for you for the quiet housing and other amenities.